“It is very hard to succeed with digital transformation in an established organisation without addressing structural barriers and blockers, and in particular the stultifying effect of management-by-cascading-hierarchy, which creates a divided, vertically-oriented organisation instead of a laterally connected structure.” (Lee Bryant)
That is why it is so important to develop distributed digital leadership and have a clear digital strategy that considers the organisation as a whole.
In his talk at Social Now 2019, Lee Bryant, co-founder of Postshift, shared highlighted the most common flaws of organisations’ digital approaches and offered a model of digital leadership and strategy.
One of his key messages, however, is that “[e]verything is digital, so digital leadership is leadership and digital strategy is strategy“.
- “We need to help existing leaders to shape their roles, and to encourage the whole organisation to support a distributed transformation process, with the most engaged digital passionates acting as guides and change agents to provide embedded, situational leadership and assistance to those who are less confident.“
- “We need to set the bar higher for digital skills among leaders“
- We should challenge leaders to adapt much faster
- “The digital leadership group can play a key role in joining together a divided organisation and ensuring a common approach to developing core digital business capabilities“
Here is the video of Lee‘s talk at Social Now 2019. (Click here for the text and the slides of his presentation.)
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