How to effectively communicate change

16 May 2024
14:45 - 15:00
Jaap Linssen
Jaap Linssen 🇳🇱

How to effectively communicate change

Organisations often need to drive and communicate change: from a new office to a new app; from a new process to new organisational values; from a merger to a new market. Cablinc uses a mix of channels to communicate these changes: emails, intranets, town halls, internal social platforms, etc. However, like many organisations, Cablinc is finding it increasingly hard to reach its people. In this session, Jaap will suggest Cablinc:

  • infrastructure elements to improve the reach and effectiveness of internal communication; and,
  • how to ‘work the network’ to drive traffic to its enterprise social platform’s spaces and communities.


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